Love is in the Air

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"Valentine" redirects here. For the Kul Tiran, see Marshal M. Valentine. For the quests, see B [1-80] Love is in the Air.
Love is in the Air
Love is in the Air.jpg
Duration February 3 – 17 (2025)
Currency  [Love Token]
Boss Apothecary Hummel
Highlights Candy
Peddlefeet
Gift collections
 [Swift Lovebird]
 [X-45 Heartbreaker]
Other events
Preceded by New Year
Followed by Lunar Festival

Love is in the Air is a seasonal event that takes place around Valentine's Day. The first "Love is in the Air" event occurred in 2006 for about 4 days. In 2010, the event was expanded to about two weeks and additional content added; see Love is in the Air (Classic) for the version on Classic realms. The event was refreshed again in 2024.

From the official site:

Something is in the air in the major cities of Azeroth. Some call it love, and some just call it friendship and admiration. Whichever it is, many guards and townsfolks now spend their days giving and receiving tokens and gifts to other amorous citizens.
The more skeptical, however, are suspicious of the strange "love sickness" clouding the hearts of so many. Will this widespread occurrence be simply taken as a recent outbreak of amore? Or will our brave adventurers find a sinister plot behind the source of this plague of passion? Only time will tell...

New in 2025

The Gala of Gifts outside Stormwind

New rare drop rules[1]:

  • Legacy drops (like the  [X-45 Heartbreaker]) have a high chance on the first WoW account-wide drop of the day with very small chances on other characters
  • New drops (like the  [Love Witch's Sweeper]) can only drop on the first kill of the day, with an increasing drop chance each day. 0% chance on alts

Collectables

Mounts

Four mounts are available. Two mounts are available for purchase for 270 Love Token each:

Two mounts are an extremely rare drop from the  [Heart-Shaped Box]:

One mount appearance drops from the  [Heart-Shaped Box]:

All characters will loot the  [Heart-Shaped Box] from the Crown Chemical Co. boss encounter on their first kill each day per character. Only the first account-wide opening of the Heart-Shaped Box each day has a chance of containing a mount.

Pets

Five pets are available. Four pets are available for purchase for 40 Love Token each:

One pet is a rare drop from the  [Heart-Shaped Box]:

Toys

Nine toys are available. Seven toys are available for purchase for a total of 940 Love Token:

One toy is a rare drop from the  [Heart-Shaped Box]:

One toy is an achievement reward:

Cosmetic

Six cosmetic helms are available for purchase for 20 Love Token each. These are recolors of the  [Forever-Lovely Rose] that drops from Apothecary Hummel:

The  [Lovely Dress Box] (20 Love Token) contains one of four dresses:

The  [Dinner Suit Box] (20 Love Token) contains one of three dinner suits:

Two cosmetic helms can drop from the  [Heart-Shaped Box] from the Apothecary Hummel encounter:

Two cosmetic off-hands drop from specific bosses, listed in the Bouquet of Roses section. Acquiring either awards the  [My Love is Like a Red, Red Rose] achievement:

Two cosmetic shoulders are available for purchase:

Holiday items

On retail (non-Classic) realms, players can earn 35–41 tokens per day. Tokens are warbound as of the 2025 edition, so all characters on the account can pool their tokens for big purchases.

Vendors

Vendors that sell any  [Love Token]-costing items are listed here. Many other vendors sell food, drink, and alcohol for gold, listed in the Gala of Gifts section.

Heart-Shaped Box

All characters will loot the  [Heart-Shaped Box] from the Crown Chemical Co. holiday boss encounter with Apothecary Hummel once a day.

Additionally, Apothecary Hummel directly drops necklaces. These necklaces are not on a daily lockout (and can be farmed indefinitely), scale to the level of the player, and their on-use effect awards  [It Might Just Save Your Life]:

Bouquet of Roses

A  [Bouquet of Ebon Roses] or a  [Bouquet of Red Roses] drop from specific bosses. They shower a targeted character with either black or red rose petals. Acquiring either bouquet awards  [My Love is Like a Red, Red Rose].

Rose-dropping bosses
Instance Boss Color
Blackrock Caverns Corla, Herald of Twilight Red
Deadmines (Heroic only) Admiral Ripsnarl Both
De Other Side The Manastorms Ebon
End Time Echo of Jaina Red
End Time Echo of Sylvanas Ebon
Grim Batol Drahga Shadowburner Red
Halls of Stone Maiden of Grief Both
Hour of Twilight Asira Dawnslayer Red
Mists of Tirna Scithe Mistcaller Red
Necrotic Wake Surgeon Stitchflesh Red
Shadowfang Keep Lord Godfrey Both
Spires of Ascension Devos Red
Stonecore High Priestess Azil Red
Tazavesh, the Veiled Market So'azmi Ebon
Utgarde Keep Prince Keleseth Both
Well of Eternity Queen Azshara Red

Love Token requirements

In order to purchase all of the items needed for the  [Fool For Love] meta-achievement, at least 98x  [Love Token] are required:

There are two other achievements that require Love Token-purchased items:

Quests

As of the 2024 iteration, all old quests have been phased out on retail realms. There is one quest chain (worth 140x  [Love Token]) and two dailies each day (worth 10 each).

Donations

The growing gold piles around Galvus Ironhammer

Players can donate up to 10,000g per day to Galvus Ironhammer or Torgando Featherhoof for progress on the  [Support Your Local Artisans] achievement and a letter with a  [Bundle of Love Tokens] attached, containing 5 or 10x  [Love Token].

The 10,000g letter from Aisha reads:

Love from the Artisan's Consortium

Dear <name>,

Thank you so much for your extremely generous contribution to the Artisan's Consortium! We greatly appreciate your support.

Please find attached a token of our gratitude.

- Aisha, Founder of the Artisan's Consortium

Event boss

The Crown Chemical Co. encounter in Shadowfang Keep

The Love is in the Air event boss consists of a three-NPC boss encounter in a special version of Shadowfang Keep, which can be queued up for using the Dungeon Finder. The event can be queued up for by characters level 10 and higher and scales for all levels.

Apothecary Hummel, alongside Apothecary Baxter and Apothecary Frye comprise the encounter. Hummel will drop one holiday-themed necklace per kill, which can be repeated as often as desired. Once a day he will also drop the  [Heart-Shaped Box].

In a blue post on 5 February 2025, Blizzard clarified how rare loot from holiday bosses work:

The X-45 Heartbreaker only has a chance to drop from the first Heart-Shaped Box per Warband per day | 2025-02-05 14:58 | Blizzard Entertainment Kaivax

Hello. We recognize that we've made some changes to holiday reward drops over the last couple of years, and we can see that a bit of clarification is called for here.

For Love is in the Air 2025:

  • Legacy drops, such as the X-45 Heartbreaker, have a much higher chance to drop on your first attempt of the day (WoW account-wide). There is a very small chance to receive legacy drops on subsequent attempts made the same day, for players who enjoy running the content on multiple characters.
  • New drops, such as the Love Witch's Sweeper, can only drop on your first attempt of the day (WoW account-wide), and will see an increasing chance to drop with each new day that a first attempt is completed.
Good luck out there. Don't stand in the Crown Chemical Company's chemicals!

View original post

Achievements

The meta-achievement for Love is in the Air is  [Fool For Love]. It requires the completion of most of the achievements listed in the table below.

Note
Note: This list is up to date as of Patch 11.1.5
Title Description Rewards
 [Be Mine!] Eat the eight "Bag of Candies" heart candies listed below.
  • Be Mine!
  • All yours.
  • Hot Lips.
  • You're the best!
  • I'll follow you all around Azeroth.
  • I'm all yours!
  • You're Mine!
  • I LOVE YOU
 10 Achievement points
 [Dangerous Love] Assist the Steamwheedle Cartel in stopping the sinister Crown Chemical Co. plot.
 10 Achievement points
 [Fistful of Love] Use a Handful of Rose Petals on each of the race/class combinations listed below.
  • Gnome Warlock
  • Human Death Knight
  • Orc Shaman
  • Undead Warrior
  • Blood Elf Mage
  • Dwarf Hunter
  • Orc Death Knight
  • Night Elf Priest
  • Tauren Druid
  • Troll Rogue
  • Draenei Paladin
 10 Achievement points
 [Support Your Local Artisans] Donate a total of 50,000 gold to the Artisan's Consortium in support of the Gala of Gifts. 10 Achievement points
 [Love Language Expert] Deliver all of the following gifts to Lovely Guests at the Steam Pools Resort.
 10 Achievement points
 [I Pitied The Fool] Pity the Love Fool in the locations specified below.
 10 Achievement points
 [Lonely?] Enjoy a Buttermilk Delight with someone in Dalaran at a Romantic Picnic during the Love is in the Air celebration. 10 Achievement points
 [Lovely Luck Is On Your Side] Open a Lovely Dress Box and receive a Lovely Black Dress. 10 Achievement points
 [My Love is Like a Red, Red Rose] Obtain a Bouquet of Red Roses or Bouquet of Ebon Roses during the Love is in the Air celebration. 10 Achievement points
 [Perma-Peddle] Obtain a permanent Peddlefeet pet by procuring a  [Truesilver Shafted Arrow]. 10 Achievement points
 [The Rocket's Pink Glare] Shoot off 10 Love Rocket in 20 seconds or less. 10 Achievement points
 [Shafted!] Shoot 10 players with the Silver Shafted Arrow. 10 Achievement points
 [Sweet Tooth] Sample the Love is in the Air candies listed below.
 10 Achievement points
 [It Might Just Save Your Life] Unleash the power of love contained within a holiday necklace. 10 Achievement points
 [Love Magnet] Have 10 Love Rays active on you simultaneously. 10 Achievement points
 [Beacon of Love] Have 25 Love Rays active on you simultaneously. 10 Achievement points
 [They Really Love Me!] Have 50 Love Rays active on you simultaneously. 10 Achievement points
True Love Prism
 [Tough Love] Defeat the trio of Crown Chemical Co. apothecaries in Shadowfang Keep. 10 Achievement points

Gala of Gifts

A number of characters, new and old, take part in the Gala of Gifts at Stormwind Gate, Elwynn Forest and near Rocktusk Farm, Durotar:

Trivia

A card back themed after Love is in the Air in Hearthstone.
  • In Hearthstone, the Love Is in the Air card back was rewarded for achieving Rank 20 in Ranked Season 22, which took place during January 2016. The flavor text reads: "Many believe goblins made up this holiday to sell candy. It's not true! They also sell flowers and perfume!"

Warcraft Rumble

Warcraft Rumble This section contains information exclusive to Warcraft Rumble and is considered non-canon.

The Love is in the Air event was introduced on 12 February 2025. During the event players could earn Tomes, Coins, Modest and Major Tinker Gems and Troops of their choice.[2]

Gallery

  • Orc lovers
    Orc lovers
  • Who is behind this plague of passion?
    Who is behind this plague of passion?
  • Stormwind City Decor
    Stormwind City Decor
  • The goblin Cupid Kwee Q. Peddlefeet.
    The goblin Cupid Kwee Q. Peddlefeet.
  • Pilfering Perfume Runner Disguise
    Pilfering Perfume Runner Disguise
  • Blizzard's Love is in the Air Blog Art
    Blizzard's Love is in the Air Blog Art
  • Event Island from Warcraft Rumble
    Event Island from Warcraft Rumble

Pre-2024 version

These quests and vendors still exist on Classic servers, but not on retail.

Lovely Merchants

Lovely Merchant
Item Cost Note
 [Love Token] 1 Lovely Charm Bracelet (from vendor; quests return x5 rate)
 [Lovely Rose] x5 5 Love Token
 ["Bravado" Cologne] x5 1 Love Token
 ["STALWART" Cologne] x5 1 Love Token
 ["Wizardry" Cologne] x5 1 Love Token
 ["VICTORY" Perfume] x5 1 Love Token  [Flirt With Disaster]
 ["Forever" Perfume] x5 1 Love Token  [Flirt With Disaster]
 ["Enchantress" Perfume] x5 1 Love Token  [Flirt With Disaster]
 [Peddlefeet's Buffing Creme] 1 Love Token
 [Bag of Heart Candies] 2 Love Token  [Be Mine!]
 [Box of Chocolates] 10 Love Token  [Sweet Tooth] /  [Lonely?]
 [Handful of Rose Petals] x5 2 Love Token  [Fistful of Love] /  [Flirt With Disaster]
 [Love Rocket] x5 5 Love Token  [The Rocket's Pink Glare]
 [Silver Shafted Arrow] x5 5 Love Token  [Shafted!]
 [Truesilver Shafted Arrow] 40 Love Token  [Perma-Peddle]
 [Lovebird Hatchling] 40 Love Token
 [Lovely Dress Box] 20 Love Token  [Lovely Luck Is On Your Side]
 [Dinner Suit Box] 20 Love Token
 [Romantic Picnic Basket] 10 Love Token  [Lonely?]
 [Manufactured Love Prism] 40 Love Token  [They Really Love Me!] series
 [Love Fool] 10 Love Token  [I Pitied The Fool]
 [Sturdy Love Fool] 100 Love Token
 [Love Boat] 270 Love Token
 [Peddlefeet's Lovely Hearthstone] 150 Love Token Hearthstone
 [Swift Lovebird] 270 Love Token Mount
 [Ancient Heirloom Scabbard] 200 Love Token
 [Timeworn Heirloom Scabbard] 450 Love Token
 [Weathered Heirloom Scabbard] 450 Love Token
 [Battle-Hardened Heirloom Scabbard] 450 Love Token
 [Eternal Heirloom Scabbard] 450 Love Token

The Love is in the Air vendors will pay one Love Token for a Lovely Charm Bracelet. The four daily Lovely Charm Bracelet quests reward five Love Tokens per bracelet and reward a card that can be used for a buff.

A Gift for ...

A daily quest from Kwee Q. Peddlefeet offering a gift (a  [Lovely Charm Bracelet]) to the leader of the capital city. Receive 5x [Love Token] and a consumable card that provides a buff to a core stat for an hour. All four of these quests can be completed each day.

Alliance Horde Reward
A [1-70 Daily] A Gift for the High Priestess of Elune H [1-80 Daily] A Gift for the Emissary of Orgrimmar Agility
A [1-70 Daily] A Gift for the Emissary of Stormwind H [1-70 Daily] A Gift for the Banshee Queen Intellect
A [1-70 Daily] A Gift for a Lord of Ironforge H [1-70 Daily] A Gift for the High Chieftain Stamina
A [1-70 Daily] A Gift for the Prophet H [1-70 Daily] A Gift for the Regent Lord of Quel'Thalas Spirit

Crown Chemical Co. Contraband

  1. B [1-70] Uncommon Scents (optional)
  2. B [1-70] Something Stinks
  3. B [1-70] Pilfering Perfume
  4. A [1-70] Fireworks At The Gilded Rose or H [1-70] Snivel's Sweetheart
  5. B [1-70] Hot On The Trail
  6. B [1-70] A Friendly Chat...
  7. Then, a level-appropriate daily quest:
  8. B [1-70] Something is in the Air (and it Ain't Love)

Sampling

Throw out 10 samples and receive 5x [Love Token]. Only one of these can be completed each day:

Commercial

In 2007, Blizzard created a Burning Crusade commercial that featured the "Love is in the Air" event as well as the new jewelcrafting profession. From the official website, the ad was described as follows:[3]

What do you get the blood elf who has everything? This Valentine's Day, make it an epic jewel! Yes, the industrial empires of Azeroth aren't about to let anyone escape the relentless marketing campai- er, bloom of true love associated with this time of year! Take a look at this new commercial but be warned that you may be struck by a sudden impulse to spend all the gold you've saved for your epic mount.

Load video
YouTube

Patch changes

  • TheWarWithin-Petopia-Logo.png Hotfix (2025-02-13):  [Love Fool] and  [Sturdy Love Fool] can now be placed as intended for the achievement  [I Pitied The Fool].
  • TheWarWithin-Petopia-Logo.png Hotfix (2025-02-11): Vendors at the Gala of Gifts now allow their Earthen customers to complete "N [10-80 Daily] Loving Yourself, Your Way" by snacking on Rock Candy Packages.
  • Dragonflight-Icon-Inline.png Patch 10.2.5 (2024-01-16): Holiday update.  [Lovely Charm] and related quests/achievements removed or converted to Feats of Strength:  [Charming],  [Flirt With Disaster], B  [Nation of Adoration]
  • Cata-Logo-Small.png Hotfix (2012-02-07): Players are now able to receive Lovely Charms while on the quest "Test Your Strength", when the player's inventory has both the Darkmoon Adventurer's Guide and Lovely Charm Collector's Kit. Players now have the chance to receive both the  [Lovely Charm] and  [Grisly Trophy] from a single kill.
  • Wrath-Logo-Small.png Hotfix (2010-09-02): Any player who has a Lovely Charm Collector's Kit in their bags now has a chance to receive a Lovely Charm when in a group or raid and a group member gets a killing blow as long as they are within a certain range of the kill.
  • Wrath-Logo-Small.png Patch 3.3.0 (2009-12-08): This event has been reworked.
  • WoW Icon update.png Patch 1.9.3 (2006-02-07): Added.

See also

References

 
  1. ^ Kaivax 2025-02-05. The X-45 Heartbreaker only has a chance to drop from the first Heart-Shaped Box per Warband per day.​ “For Love is in the Air 2025:
    • Legacy drops, such as the X-45 Heartbreaker, have a much higher chance to drop on your first attempt of the day (WoW account-wide). There is a very small chance to receive legacy drops on subsequent attempts made the same day, for players who enjoy running the content on multiple characters.
    • New drops, such as the Love Witch's Sweeper, can only drop on your first attempt of the day (WoW account-wide), and will see an increasing chance to drop with each new day that a first attempt is completed.”
  2. ^ Blizzard Entertainment 2025-02-11. Love is in the Air in Warcraft Rumble. Retrieved on 2025-03-02.
  3. ^ World of Warcraft Valentine's Day Commercial. Blizzard. Retrieved on 2009-02-18.

External links

World of Warcraft Community Site World of Warcraft Community Site Love is in the Air
Wowhead Wowhead Event guide on Wowhead.com
External link Icy Veins Love is in the Air Guide
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Weekly
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