Blizzard Gear Store
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The Blizzard Gear Store (formally just Blizzard Gear prior to September 2017) is the return of the former "Blizzard Store" on 10 February 2014[1] which sells many books, collectibles, apparel, and other items related to Blizzard Entertainment and its game franchises. The EU version of the website opened in July 2018.
The store went on a hiatus from 1 January 2022[2] and came back with a new experience on 17 February 2022, now operated by Legends Global Merchandise.[3]
It is separate from the Battle.net Shop, which sells digital items such as mounts and game licenses.
Exclusives
[Lil' Ashlee] was available from 21 November to 8 December 2025 with the purchase of select products through the "Lil' Ashlee collection" of Warcraft-related merchandise.[4]
[Scruffyhorn Fel Snooter] was available from 8-30 September 2025 with the purchase of $75 worth of Warcraft-related merchandise.[5]
[Thrrrdgl] was available from 10-31 March 2025 with the purchase of any listed Warcraft-related merchandise.[6]
[Gill'el] was available with the purchase of the Murloc Thrall 6.5" Plush.[7] It was first made available in December during WoW's 20th Anniversary and once again in September 2025.
[Brrrgl] was available during WoW's 20th Anniversary with the purchase of the Ice Murloc Funko Pop! Figure.[8] It was available in the US "while supplies last". The quantity of pet codes was stated in the EU (750) and the UK (150).
Gallery
The Mascot!
Original launch logo
September 2017 logo
July 2018 logo
February 2022 logo
References
- ^ Blizzard Gear Store Grand Opening!. Blizzard Entertainment (2014-02-11).
- ^ Brand-new Blizzard Gear Store experience coming soon!. Blizzard Entertainment (2021-12-20).
- ^ The Official Blizzard Gear Store is back!. Blizzard Entertainment (2022-02-17).
- ^ Populartopular 2025-11-21. New Pet Exclusively Available Through Blizzard Gear Store Purchase. Wowhead.
- ^ World of Warcraft Scruffyhorn Fel Snooter Pet. Blizzard Entertainment (2025-09-08).
- ^ Jezartroz 2025-03-10. New Bronze Murloc Pet Available with Purchase from Blizzard Gear Store. Wowhead.
- ^ Anshlun 2024-11-25. New Murloc Thrall Plushie Arrived in the Gear Store - Purchase to Get Gill'el In-Game Pet. Wowhead.
- ^ Archimtiros 2024-10-25. Ice Murloc Funko Pop & Brrrgl In-Game Pet - Blizzard Gear Store Exclusive. Wowhead.
External links
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